________ refers to how consumers see a brand relative to the other brands in the product category.
A)Segmenting
B)Targeting
C)Differentiating
D)Positioning
E)Trademarking

Question

Quizplus · Accepted Answer

Positioning refers to how consumers perceive a brand in comparison to other brands in the same product category. It involves identifying the unique value proposition of the brand and communicating it in a way that sets it apart from competitors.

________ Refers to How Consumers See a Brand Relative to the Other