Which of the following measures the financial value the brand contributes to a company?
A)trademark
B)copyright
C)brand image
D)brand identity
E)brand equity

Question

Quizplus · Accepted Answer

Brand equity measures the financial value the brand contributes to a company. It reflects the brand's perceived value, customer loyalty, and overall brand strength in the market. Trademark and copyright are legal protections for intellectual property, while brand image and brand identity are more qualitative aspects of branding.

Which of the Following Measures the Financial Value the Brand