A company that uses an established brand name with a related line of products is using a(n)________.
A) co-brand
B) ingredient brand
C) brand extension
D) licensed brand
E) brand parity

Question

Quizplus · Accepted Answer

A brand extension refers to a company using an established brand name to introduce a new product or line of products that are related to the existing brand. For example, if Nike introduced a line of athletic wear for yoga, it would be considered a brand extension because it is a related product category to their existing athletic wear products.

A Company That Uses an Established Brand Name with a Related