Which of the following is a strategy that uses two brand names owned by two separate companies to create a partnership offering?
A)co-branding
B)equity branding
C)brand licensing
D)integrated branding
E)parity branding

Question

Quizplus · Accepted Answer

Co-branding is a strategy where two separate brands come together to create a product or service. They make use of each other's brand equity to improve the perception of the product or service.

Which of the Following Is a Strategy That Uses Two