Using ________,a partner company rents another company's brand name and transfers some of that brand equity to another product.

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Brand licensing is the practice of renting out a brand name from one company to another, allowing the partner company to use some of that brand equity to sell their own product. This allows the partner company to leverage the established reputation and recognition of the licensed brand, which can lead to increased sales and brand awareness for both companies involved. Co-branding involves two companies collaborating to create a new product under a joint brand name, equity branding refers to the value of a brand and how it attracts customers, integrated branding involves a seamless combination of all marketing efforts to create a consistent brand message, and parity branding refers to positioning a brand as equal to or on par with competitors.

Using ________,A Partner Company Rents Another Company's Brand Name and Transfers