Through its communication of a ________,a brand sets expectations for what a customer believes will happen when the product is used.
A)brand promise
B)point of differentiation
C)competitive advantage
D)brand personality
E)brand equity

Question

Quizplus · Accepted Answer

A brand promise communicates the benefits and value that a customer can expect from the brand's products or services. It sets expectations for the customer experience and helps to differentiate the brand from its competitors. By delivering on its promise consistently, a brand can build trust and loyalty with customers, which can ultimately lead to increased brand equity.

Through Its Communication of a ________,A Brand Sets Expectations for What