A company that takes a ________ approach to international marketing tries to make accommodations in its marketing mix for cultural differences.
A)parity
B)domestic
C)global
D)standardized
E)localized

Question

Quizplus · Accepted Answer

A company that takes a localized approach to international marketing tries to make accommodations in its marketing mix for cultural differences. This means that they adapt their marketing mix based on the specific cultural nuances of the country or region in which they are marketing, rather than trying to use a standardized or one-size-fits-all approach.

A Company That Takes a ________ Approach to International Marketing