Which of the following refers to the rapid spread of a brand message on the Internet through a wide network of contacts?
A)brand stewardship
B)brand parity
C)direct marketing
D)indirect marketing
E)viral marketing

Question

Quizplus · Accepted Answer

The term "viral marketing" refers to the rapid spread of a brand message through a wide network of contacts on the Internet. It involves creating content that is engaging, shareable, and likely to be passed on from person to person, essentially mimicking the spread of a virus.

Which of the Following Refers to the Rapid Spread of a Brand