Integrated marketing communication (IMC)is a recent trend that uses databases to drive communication with customers and keep track of their interactions with a company.

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Integrated Marketing Communication (IMC) is a strategic approach to marketing that aligns and integrates all forms of communication and messages across various channels to ensure consistency and maximize the impact on the target audience. It is not solely focused on using databases to drive communication, although databases can be a part of an IMC strategy to personalize and track interactions.

Integrated Marketing Communication (IMC)is a Recent Trend That Uses Databases