Word-of-mouth communication about a product is persuasive because people tend to have more faith in comments from friends and family members than in planned marketing communication messages.

Question

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Word-of-mouth communication is considered more trustworthy by consumers because they perceive it as unbiased and based on personal experience rather than a deliberate attempt to sell or promote a product. Research shows that word-of-mouth can have a significant impact on consumer behavior and decision-making.

Word-Of-Mouth Communication About a Product Is Persuasive Because People Tend