To maximize the toothpaste market in China,Crest needs to convince more of the Chinese population to brush their teeth three times a day.Crest is most likely to use a standardized approach for its marketing in China.

Question

Quizplus · Accepted Answer

Crest should use a localized approach for its marketing in China, taking into account cultural differences and preferences regarding dental hygiene. A one-size-fits-all approach may not be effective in convincing more Chinese consumers to adopt a three times a day brushing habit.

To Maximize the Toothpaste Market in China,Crest Needs to Convince