Procter & Gamble has sales of almost $50 billion and spends more than $4 billion on advertising every year.The company's corporate brand value is estimated to be more than $107 billion.Which type of key marketing player does P&G represent?
A)marketer
B)supplier or vendor
C)distributor
D)agency
E)media

Question

Quizplus · Accepted Answer

Procter & Gamble's high sales and advertising budget, as well as their strong corporate brand value, are all indicative of a key player in the marketing industry - a marketer. While P&G may work with suppliers, distributors, agencies, and media, their overall role and impact make them best described as a marketer.

Procter & Gamble Has Sales of Almost $50 Billion and Spends