Integrated marketing communications require a company's mass-market advertisements,website,email,and personal selling communications to all have ________.

Question

Quizplus · Accepted Answer

Integrated marketing communications emphasizes on the need for consistent, seamless branding and messaging across multiple channels. So, all forms of communication from a company, whether it is advertising or website, must have a consistent and unified message, look, and feel, to achieve the desired result. A consistent message helps in creating a strong brand identity and enhances the company's communication effectiveness.

Integrated Marketing Communications Require a Company's Mass-Market Advertisements,website,email,and Personal Selling