Laurie owns a 2011 Honda Accord,which is the third Honda vehicle that she and her husband have owned.They describe themselves as a "Honda family" and intend to purchase another Honda automobile when their daughter gets her driver's license.They know and trust Hondas.Which key concept of marketing does this illustrate?

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This illustrates brand relationship, as Laurie and her family have developed a strong relationship with the Honda brand based on their positive experiences and trust in the company's products.

Laurie Owns a 2011 Honda Accord,which Is the Third Honda