When Tylenol pain relief capsules were tampered with in 1982,resulting in the death of several consumers,the manufacturer pulled all of its products from store shelves,redesigned packaging to resist tampering,and reintroduced noncapsule forms of the product.This was very expensive for Tylenol to do,but the company knew that the reputation,meaning,and value that its brand name had acquired over time held financial value.Today,Tylenol brand medications have the reputation of being high-quality products.The reputation,meaning,and value that the Tylenol brand name has acquired over time is known as ________.

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The reputation, meaning, and value that the Tylenol brand name has acquired over time is known as brand equity. Brand equity is the value that a brand name adds to a product and includes all the associations, perceptions, and experiences that customers have with the brand. Tylenol's decision to pull its products from store shelves and redesign its packaging to resist tampering was a demonstration of the company's commitment to maintaining its brand equity.

When Tylenol Pain Relief Capsules Were Tampered with in 1982,resulting