Intel manufactures computer chips that are part of several personal computer manufacturers' finished products.Intel and the computer manufacturers realized that customers valued the superior quality of Intel computer chips and were asking whether or not the computer they were considering purchasing contained an Intel computer chip.As a result,Intel and computer manufacturers started communicating through advertising and other promotional tools that there's "Intel Inside." This is an example of ________.
A)primary branding
B)secondary branding
C)supply chain branding
D)component branding
E)ingredient branding

Question

Quizplus · Accepted Answer

This is an example of ingredient branding, where a component or ingredient of a product (in this case, the Intel computer chip) is promoted as a valuable and recognizable feature of the finished product.

Intel Manufactures Computer Chips That Are Part of Several Personal