In New York City,a series of advertisements seen on billboards and subway cars conveys the image of soda into bottles of fat.Many of these images also include people trying to drink the fatty contents of the bottle.The advertisements,sponsored by the NYC Health Department,ask "Are you pouring on the pounds?" Looking at the images is unsettling for many viewers.This is an example of ________.

Question

Quizplus · Accepted Answer

Shockvertising refers to advertisements that aim to shock or disturb the viewer in order to grab their attention and communicate a message effectively. The NYC Health Department's advertisements clearly aim to shock viewers with the graphic imagery of fat being poured into soda bottles and people attempting to drink it, in order to draw attention to the negative health effects of consuming sugary drinks.

In New York City,a Series of Advertisements Seen on Billboards