The ________ model demonstrates a theory of how persuasion works based on social influence.
A)multistep flow of communication
B)SMCR
C)AIDA
D)think/feel/do
E)traditional mass communication

Question

Quizplus · Accepted Answer

The multistep flow of communication theory explains how interpersonal communication, rather than traditional mass communication, plays a significant role in shaping people's opinions and attitudes, and therefore, affecting their level of persuasion. The theory highlights the importance of opinion leaders who mediate messages and influence the attitudes of others through social influence.

The ________ Model Demonstrates a Theory of How Persuasion Works