The desired impact of an advertisement on a target audience is formally stated as a set of ________.
A)achievements
B)objectives
C)influences
D)exposures
E)perceptions

Question

Quizplus · Accepted Answer

The desired impact of an advertisement on a target audience is stated as a set of objectives, which specify the desired outcomes or goals that the ad campaign is expected to achieve. These objectives may relate to increasing brand awareness, generating leads or sales, improving customer loyalty or engagement, changing consumer attitudes or perceptions, or other key performance indicators. Achievements, influences, exposures, and perceptions may be important factors in measuring the effectiveness of the ad campaign, but they are not a formal statement of the desired impact.

The Desired Impact of an Advertisement on a Target Audience