Because AIDA assumes that consumers start with attention and wind up with a decision,it is referred to as a(n)________ model.
A)hierarchy-of-effects
B)interactive
C)think/feel/do
D)multifaceted
E)stepwise

Question

Quizplus · Accepted Answer

The AIDA model is a hierarchy-of-effects model, as it assumes that consumer behavior is a sequential process that starts with attention and awareness, moves on to interest and desire, and culminates in action or purchase.

Because AIDA Assumes That Consumers Start with Attention and Wind