Which of the following best states a weakness of hierarchical models in planning advertising?
A)They are technically complex and difficult to use.
B)They require significant investments in technology to use.
C)The models do not take into account the rational,information-driven process consumers use to make a decision.
D)The models assume that people proceed through steps in a predictable fashion.
E)The models do not take into account consumers' perceptions.

Question

Quizplus · Accepted Answer

Hierarchical models assume that people proceed through steps in a predictable fashion, which can be a weakness because it does not always take into account the unpredictable nature of human behavior and decision-making.

Which of the Following Best States a Weakness of Hierarchical