________ advertising is brand communication that gets through our perceptual filters,engages our attention,and makes a lasting impression on us.
A)Subliminal
B)Semiotic
C)Indirect
D)Direct
E)Breakthrough

Question

Quizplus · Accepted Answer

Breakthrough advertising is designed to cut through the clutter and noise of everyday advertising to grab the viewer's attention and create a memorable impression. It's often characterized by unexpected, unconventional messages or imagery that stand out from the crowd. Subliminal advertising attempts to influence us on a subconscious level, while direct advertising is straightforward and clear in its message. Indirect advertising may be more subtle or oblique in its approach, while semiotic advertising relies on the interpretation of symbols and signs to convey meaning.

________ Advertising Is Brand Communication That Gets Through Our Perceptual