The term ________ describes something that stimulates wants,touches the emotions,and creates feelings.
A) cognitive
B) resonant
C) perceptive
D) affective
E) transformative
Correct Answer:
Verified
Q41: The consumer's ability to separate one brand
Q42: According to the Facets Model of Effects,which
Q43: _ refers to how consumers search for
Q44: _ responses mirror our feelings,such as anger
Q45: _ is the process of making symbolic
Q47: _ takes place when a set of
Q48: _ means the advertising message "rings true"
Q49: _ is the conscious intent on the
Q50: Ads that rely on arousing feelings such
Q51: Brand _ reflects the degree to which
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents