Ads that rely on arousing feelings such as humor,love,or fear are using ________ appeals.
A) resonant
B) symbolic
C) emotional
D) cognitive
E) transformational

Question

Quizplus · Accepted Answer

Advertisements that use humor, love, or fear to create an emotional response in the viewer or reader are using emotional appeals. These appeals are meant to connect with the audience on an emotional level and evoke a response that will ultimately lead to a desired action, such as purchasing a product.

Ads That Rely on Arousing Feelings Such as Humor,love,or Fear