High-involvement products are also known as ________ purchases.
A)trial
B)conviction
C)direct
D)considered
E)indirect

Question

Quizplus · Accepted Answer

High-involvement products are also known as considered purchases, as consumers typically engage in extensive research and evaluation before making a purchase decision. This is in contrast to low-involvement products, which are more likely to be bought on impulse or with minimal thought.

High-Involvement Products Are Also Known as ________ Purchases