Which of the following describes the delayed response of remembering an advertising message you had previously heard and then buying the product advertised in that message?
A)subliminal effects
B)cognitive effects
C)indirect action
D)direct action
E)social learning

Question

Quizplus · Accepted Answer

This describes indirect action, which is when there is a delay between the initial exposure to an advertisement and the eventual purchase of the advertised product. This delay is due to the consumer needing time to process and remember the message before taking action.

Which of the Following Describes the Delayed Response of Remembering