A consumer's brand ________ is motivated by conviction.
A)position
B)image
C)personality
D)preference
E)credibility

Question

Quizplus · Accepted Answer

A consumer's brand preference refers to their tendency to choose a particular brand over others based on their personal liking or favorability towards it. This preference is often motivated by their conviction or strong belief in the superiority or trustworthiness of that brand.

A Consumer's Brand ________ Is Motivated by Conviction