The cognition component of a consumer's response would typically be more influential than the affective component for purchases such as scented candles,bath salts,and luxurious towels.

Question

Quizplus · Accepted Answer

The affective component, which involves emotions and feelings, is typically more influential for purchases like scented candles, bath salts, and luxurious towels, as these items are often bought for their sensory and emotional appeal rather than purely cognitive reasons.

The Cognition Component of a Consumer's Response Would Typically Be