Lauren is very particular about her coffee in the morning,using bottled water because the tap water in her community smells like chlorine and makes her coffee taste funny.She saw an ad for a coffeemaker that filters out impurities from the water used to make the coffee.The ad had the headline,"Come on,this is your coffee we're talking about!" When Lauren saw that,she exclaimed,"Yes!" because she could identify with it on a personal level.This is an example of which type of emotional driver?
A) bandwagon appeal
B) motivation
C) comprehension
D) resonance
E) need
Correct Answer:
Verified
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