John saw an ad for flowers that included the phone number 1-800-FLOWERS.Two months later,John wanted to send his mother some flowers for Mother's Day and remembered the phone number from the ad,so he called and ordered flowers.What type of effect is this?
A) subliminal
B) trial
C) delayed
D) high-involvement
E) bandwagon

Question

Quizplus · Accepted Answer

This is a delayed effect because two months passed between seeing the ad and making the decision to call the number and order flowers.

John Saw an Ad for Flowers That Included the Phone