Refer to the passage below to answer the following questions.
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and twelve. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-The manufacturer of this line of products used an advertising agency to assist in developing the commercial so that it would communicate the desired meaning to the pre-teenage girl.Which element of the SMCR communication model does this represent?
A) noise
B) feedback
C) encoding
D) channel
E) decoding

Question

Quizplus · Accepted Answer

The use of an advertising agency to develop the commercial represents the encoding element of the SMCR communication model. Encoding refers to the process of converting the sender's message into a form that can be transmitted through the chosen communication channel (in this case, television).

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