Refer to the passage below to answer the following questions.
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and twelve. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-Taylor Swift,a singer and actress popular with the target market,appears in the commercial claiming the benefits of the product.Swift is well liked,respected,and believable to this target market.The ads are very successful.What is the most likely reason for the success of this campaign?
A) The target market needed this product.
B) The use of Taylor Swift led to cognitive learning in members of the target market.
C) Taylor Swift was a credible source to deliver this message to this target audience.
D) The use of Taylor Swift was a successful bandwagon appeal.
E) This was a high-involvement product.

Question

Quizplus · Accepted Answer

The success of the campaign is most likely due to Taylor Swift's credibility and believability among the target market, as she is a well-liked singer and actress popular with this age group. This makes her a credible source to deliver the message about the product.

Refer to the Passage Below to Answer the Following Questions