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Anheuser-Busch,a Beer Manufacturer,sponsors an Advertising Campaign to Curb Drunk Driving,using

Question 148

Essay

Anheuser-Busch,a beer manufacturer,sponsors an advertising campaign to curb drunk driving,using the tagline "Friends Don't Let Friends Drive Drunk." The company has also shown a burning automobile with the headline,"Ever Toast a Friend?" Which component of the behavioral response are these ads attempting to stimulate?

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They are attempting to stimula...

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