________ means dividing the market into groups of people who have similar characteristics in certain key product-related areas.
A)Targeting
B)Marketing
C)Positioning
D)Segmenting
E)Profiling

Question

Quizplus · Accepted Answer

Segmenting involves dividing the market into groups based on similar characteristics, such as age, gender, lifestyle, or interests, to better tailor marketing efforts and product offerings. Targeting involves selecting a specific segment to focus on, while positioning refers to creating a distinct image or identity for a product in the minds of consumers. Profiling can involve analyzing customer data to gain insights into their behaviors and preferences, but is not specific to market segmentation.

________ Means Dividing the Market into Groups of People Who