Which approach to segmentation divides the market using characteristics such as gender,ethnicity,income,and so forth?
A)demographic segmentation
B)geographic segmentation
C)psychographic segmentation
D)benefit segmentation
E)behavioral segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market based on demographic factors such as age, gender, ethnicity, income, and education level. Therefore, this is the best choice for this question. Geographic segmentation divides the market based on geographic factors such as location and climate, while psychographic segmentation divides the market based on lifestyle, personality, and values. Benefit segmentation divides the market based on the benefits that customers seek in a product or service, and behavioral segmentation divides the market based on the behavior of customers such as usage rate and loyalty.

Which Approach to Segmentation Divides the Market Using Characteristics Such