International,national,state,city,climate,and urban/rural are all ways to segment a market by ________.

Question

Quizplus · Accepted Answer

Geographics refers to geographical location and is the most appropriate way to segment a market based on factors such as international, national, state, city, climate, urban, and rural. Demographics, psychographics, and behavioral characteristics are more appropriate for other types of segmentation such as age, income, personality traits, and consumer behaviors. Benefits sought segmentation is more appropriate for segmenting a market based on the specific benefits or outcomes that consumers are seeking from a product or service.

International,national,state,city,climate,and Urban/rural Are All Ways to Segment a Market by ________