Which of the following is NOT an approach to segmenting consumer markets?
A)demographic segmentation
B)geographic segmentation
C)psychographic segmentation
D)behavioral segmentation
E)brand segmentation

Question

Quizplus · Accepted Answer

Brand segmentation is not a commonly recognized approach to segmenting consumer markets. The four main approaches are demographic, geographic, psychographic, and behavioral segmentation.

Which of the Following Is NOT an Approach to Segmenting