Psychographic analysis looks at ________ in terms of patterns of consumption,personal relationships,interests,and leisure activities.
A)lifestyles
B)psychology
C)values
D)family
E)attitudes

Question

Quizplus · Accepted Answer

Psychographic analysis focuses on lifestyles, which are reflected in patterns of consumption, personal relationships, interests, and leisure activities. This analysis helps marketers to identify the motivations, needs, and preferences of their target audience, and to tailor their marketing strategies accordingly. While psychology, values, family, and attitudes may be part of psychographic analysis, they are more specific aspects of it, rather than the overarching focus.

Psychographic Analysis Looks at ________ in Terms of Patterns of Consumption,personal