Which of the following is NOT considered a consumer category of brand relationship?
A)innovators
B)ex-users
C)first-timers
D)switchers
E)regulars

Question

Quizplus · Accepted Answer

Innovators are typically considered a category related to the adoption of new products or technologies, rather than a category of brand relationship. Brand relationship categories usually describe the nature of the interaction or connection consumers have with a brand, such as being a first-time user, a regular user, someone who has switched to the brand, or someone who has stopped using the brand.

Which of the Following Is NOT Considered a Consumer Category