An invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a much warmer coat.Donna was in which stage of the purchase decision?
A) product evaluation
B) situational analysis
C) need recognition
D) problem screening
E) information search

Question

Quizplus · Accepted Answer

Donna is recognizing a need for a warmer coat as a result of the invitation to go skiing, which places her in the need recognition stage of the purchase decision. The other stages (product evaluation, situational analysis, problem screening, and information search) are not relevant to her decision at this point.

An Invitation to Go Skiing for the Weekend Forced Donna