Refer to the following scenario to answer the questions below.
Monique and Bob Smith are married with two children at home and a third away at college.They are considering adopting another child.Monique is the primary shopper for her family.Every week,she goes shopping to buy products that she and her family need and want.
-Though Monique doesn't eat them,she buys snack items for her children and is always looking for nutritious snacks rather than mere junk food.In marketing terms,Monique is considered which type of consumer?
A) user
B) business
C) purchaser
D) influencer
E) trend setter
Correct Answer:
Verified
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