Refer to the following scenario to answer the questions below.
Monique and Bob Smith are married with two children at home and a third away at college.They are considering adopting another child.Monique is the primary shopper for her family.Every week,she goes shopping to buy products that she and her family need and want.
-Bob and Monique only purchase cars produced by General Motors.They also attend General Motors car shows,own General Motors merchandise,and encourage their friends and family to buy exclusively from General Motors.Their devotion to General Motors indicates that Bob and Monique belong to a ________.
A)cultural cohort
B)social class
C)reference group
D)brand community
E)corporate culture

Question

Quizplus · Accepted Answer

Bob and Monique belong to a brand community because of their strong devotion to General Motors. They not only purchase their cars exclusively from GM but also attend car shows and own GM merchandise, indicating an emotional attachment to the brand.

Refer to the Following Scenario to Answer the Questions Below