Refer to the following scenario to answer the questions below.
Monique and Bob Smith are married with two children at home and a third away at college.They are considering adopting another child.Monique is the primary shopper for her family.Every week,she goes shopping to buy products that she and her family need and want.
-Lex,Bob and Monique's oldest son who is away at college,lives with three other students in a house off campus.According to the U.S.Census,Lex and the other students represent a ________.
A)target market
B)family
C)household
D)reference group
E)subculture

Question

Quizplus · Accepted Answer

Lex and his housemates living off-campus represent a household as they share living quarters and likely make joint purchasing decisions for household items. A target market refers to a group of consumers who share similar wants and needs for a particular product or service. A family typically refers to a group of people related by blood or marriage. A reference group is a group of people that an individual looks to for guidance in their behavior or decisions. A subculture refers to a group within a larger culture that shares distinctive values and behaviors.

Refer to the Following Scenario to Answer the Questions Below