When conducting a ________,the advertising planner will either formally or informally begin an assignment by collecting every possible piece of advertising and other form of marketing communication by the brand,as well as its competitors' communication and other relevant categories that may have lessons for the brand.

Question

Quizplus · Accepted Answer

The question is referring to a process of collecting every possible piece of advertising and other forms of marketing communication by the brand and its competitors. The best option that accurately reflects this process is a marketing communication audit. A marketing communication audit is a process that involves systematically evaluating all the different forms of communication that a brand uses, including advertising, sales promotion, public relations, personal selling, and direct marketing. It is used to identify strengths and weaknesses in a brand's communication strategy and to generate insights that can be used to improve future campaigns. Therefore, the correct answer is D.

When Conducting a ________,The Advertising Planner Will Either Formally or Informally