V-8,a brand of vegetable juice,wanted to determine if viewers understood the health benefit message the company was trying to convey in a new series of television commercials.V-8 conducted research in which consumers were brought to a research center to view a pilot television show in which an unreleased version of the V-8 ad appeared.Several other ads appeared during the 30-minute television program,and after viewing the show,participants were given a survey regarding their attitudes toward all of the ads they had seen.Five different groups saw the same program and ads,except the V-8 ad was different for each group.What type of research is this?

Question

Quizplus · Accepted Answer

This is concept testing because V-8 is testing the effectiveness of their new ad by showing it to consumers and then measuring their attitudes toward it and other ads in the program.

V-8,a Brand of Vegetable Juice,wanted to Determine If Viewers Understood