Strategic planning is a four-tiered process that begins with the ________.

Question

Quizplus · Accepted Answer

The four-tiered process of strategic planning begins with the development of a business plan, which outlines the purpose, goals, and strategies of the organization. The other listed options may be components of the strategic planning process, but they are not the first tier. A SWOT analysis is typically conducted early in the process to assess the organization's strengths, weaknesses, opportunities, and threats. The marketing plan and brand communication plan are typically developed after the business plan is created, as they are specific strategies for promoting the organization and its products or services. The initial investment may be a consideration in the strategic planning process, but it is not one of the four tiers.

Strategic Planning Is a Four-Tiered Process That Begins with the ________