To be a(n)________,an account planner must be able to express the research findings in one startlingly simple statement.

Question

Quizplus · Accepted Answer

A synthesizer is someone who is able to take complex information and distill it into a clear and concise statement. In the context of account planning, this means taking research findings and crafting a simple and impactful statement that will guide the creative team in their work.

To Be A(n)________,an Account Planner Must Be Able to Express