Harpo Enterprises maintains the Oprah Winfrey show,a website,and O magazine.Because Harpo Enterprises practices integrated marketing communications,these different brand contacts all maintain ________ in design and tone.

Question

Quizplus · Accepted Answer

Integrated marketing communications aims to provide a consistent and unified message across all brand contacts. Therefore, the different brand contacts maintained by Harpo Enterprises, such as the Oprah Winfrey show, website, and O magazine, would all maintain consistency in their design and tone.

Harpo Enterprises Maintains the Oprah Winfrey Show,a Website,and O Magazine