A creative brief is also known as which of the following?
A)perceptual map
B)unique selling proposition
C)Big Idea
D)creative blueprint
E)creative concept

Name: A creative brief is also known as which of the following? A)perceptual map B)unique selling proposition C)Big Idea D)creative blueprint E)creative concept
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Question

Quizplus · Accepted Answer

A creative brief is often referred to as a creative blueprint because it serves as a guide or plan for the creative team to develop advertising or marketing materials.

A Creative Brief Is Also Known as Which of the Following