Which of the following refers to brand visibility,presence,and importance to the target market?
A) ROI
B) the 3 Ps
C) brand personality
D) brand salience
E) brand position

Question

Quizplus · Accepted Answer

Brand salience refers to the level of brand awareness and its importance to the target market. It reflects how easily and often customers think of a brand and how relevant it is to them.

Which of the Following Refers to Brand Visibility,presence,and Importance to the Target